‘Kitchen Sink’ Home Page

Why do many home pages have everything including the kitchen sink on them thereby confusing and impeding users reaching their goals?

  • Site owners and stakeholders in an organization all feel they need a piece of the home page for their interests.
  • The mistaken belief that the home page is the first page a user sees, or is the most important page to the a user.
Less is more when it comes to home pages. Keep them simpler and cleaner. Emphasis should be on directing users to the inside pages where the content they want really is.